Young parents are reshaping grocery shopping and forcing industry change

Young parents are reshaping grocery shopping and forcing industry change

Young parents tend to spend less of their grocery budget at traditional supermarkets compared to other groups—only 38% do, whereas 52% of others stick to the classic grocery store route. 

Young parents tend to spend less of their grocery budget at traditional supermarkets compared to other groups—only 38% do, whereas 52% of others stick to the classic grocery store route. 

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