Fresh bakery trumps center store on most shopper measures, says FMI

Fresh bakery trumps center store on most shopper measures, says FMI

While grocery shoppers would rather indulge in the fresh bakery aisle, their wallets usually feel much more at home in the center-store baked goods section. 

While grocery shoppers would rather indulge in the fresh bakery aisle, their wallets usually feel much more at home in the center-store baked goods section. 

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