Everyone’s doing creator partnerships, but almost nobody is measuring whether those partnerships are building brand equity. Two-thirds of marketers ar
Everyone’s doing creator partnerships, but almost nobody is measuring whether those partnerships are building brand equity. Two-thirds of marketers are already working with creators. Whether it’s a top-of-funnel play to build cultural relevance and feed the content engine, or a genuine move to convert new audiences into customers, creators are a mainstay in the marketer […]
