In the modern retail era, loyalty is still a tool that works to reward the most frequent buyers and retain them as customers. But many retailers now t
In the modern retail era, loyalty is still a tool that works to reward the most frequent buyers and retain them as customers. But many retailers now take loyalty further, turning it into something much bigger: the customer data that powers the rest of the business. Steph Hoppe, vice president of omnichannel marketing at Casey’s […]
