For decades, retailers have optimized commerce experiences for human shoppers. However, the next era of e-commerce will require retailers to make thei
For decades, retailers have optimized commerce experiences for human shoppers. However, the next era of e-commerce will require retailers to make their products transactable by machines. Artificial intelligence-assisted shopping is accelerating, with 41 percent of shoppers using AI assistants to research products, 33 percent look for reviews, and 31 percent search for deals. This consumer […]
