Brands have spent years optimizing paid acquisition while leaving one of their highest-intent acquisition channels largely unmanaged: word-of-mouth. M
Brands have spent years optimizing paid acquisition while leaving one of their highest-intent acquisition channels largely unmanaged: word-of-mouth. Most marketers know their customers recommend them. Far fewer have built a referral program that systematically turns those recommendations into new customers. The difference can be substantial. Across referral programs we’ve powered at Friendbuy, the strongest programs […]
