It happens multiple times an hour: A shopper scans her loyalty card at checkout and a screen shows her a discount for something she bought last week,
It happens multiple times an hour: A shopper scans her loyalty card at checkout and a screen shows her a discount for something she bought last week, not what she’s holding now. The data was personalized, but the relevance was not. That gap is the one retailers have been battling for decades because personalization in […]
