When Every Retailer Has AI, What Actually Creates an Advantage?

Artificial intelligence is quickly becoming standard equipment for marketers. Retailers are using it to create campaigns, optimize media, personalize

Artificial intelligence is quickly becoming standard equipment for marketers. Retailers are using it to create campaigns, optimize media, personalize experiences, and make decisions faster. That adoption will only accelerate as peak season approaches. As access to these capabilities becomes more widespread, however, simply having AI within the marketing stack will become less meaningful. The greater […]