Stop Planning for Black Friday, Start Planning for the 6-Month Holiday Shopping Season

Over the past few years, the holiday shopping season — and holiday marketing, in turn — has undergone a massive shift. Cyber Five, traditionally seen

Over the past few years, the holiday shopping season — and holiday marketing, in turn — has undergone a massive shift. Cyber Five, traditionally seen as the unofficial kickoff of the holiday shopping season, has long played an important role in driving sales, with spending often concentrated in the final few weeks of the year. […]