A shopper looking for a Christmas gift for a coworker is making a very different decision from someone decorating a small apartment or searching for a
A shopper looking for a Christmas gift for a coworker is making a very different decision from someone decorating a small apartment or searching for an easy craft to make with children. Yet retailers often ask all three shoppers to navigate product information built around the same basic fields: category, brand, price, color and specifications. […]
