Delegate the Groundwork, Own the Outcome: What Consumers Actually Want From AI When They Shop

Artificial intelligence is becoming more visible across the online shopping journey, though consumer behavior is shifting in more selective ways than

Artificial intelligence is becoming more visible across the online shopping journey, though consumer behavior is shifting in more selective ways than many anticipated. Rather than overhauling how they shop, consumers are incorporating AI into specific tasks where it simplifies effort, while continuing to rely on familiar sources for validation and final decisions. Contentsquare’s consumer survey […]