The infrastructure marketers have relied on for neutral campaign measurement and data collaboration is undergoing a quiet transformation. Over the pas
The infrastructure marketers have relied on for neutral campaign measurement and data collaboration is undergoing a quiet transformation. Over the past 18 months, some of the industry’s most prominent data collaboration platforms have been absorbed into larger organizations with direct interests in advertising, media execution, identity, or data monetization. Publicis recently acquired LiveRamp. WPP acquired […]
