How Overlapping Marketplace Promotions Are Raising the Stakes for E-Commerce Operations

The big summer sale season kicked off with a bang this year, with Amazon electing to move its annual summer promotion from July to June. This tactical

The big summer sale season kicked off with a bang this year, with Amazon electing to move its annual summer promotion from July to June. This tactical shift meant that Amazon Prime Day, Walmart Deals, and Target Circle Deal Days overlapped during the last week of June, creating one of the most competitive promotional periods […]