Retailers spent the last decade optimizing a familiar e-commerce path: homepage to category page to product detail page (PDP). Brand story first. Prod
Retailers spent the last decade optimizing a familiar e-commerce path: homepage to category page to product detail page (PDP). Brand story first. Product decision last. That sequence is getting compressed. Artificial intelligence-driven discovery is increasingly delivering shoppers directly to PDPs, often from a single prompt like “best white sneakers for wide feet” or “what jeans […]
