Retailers have spent the last two decades focused on conversion: driving more traffic, reducing checkout friction, tuning site search, and personalizi
Retailers have spent the last two decades focused on conversion: driving more traffic, reducing checkout friction, tuning site search, and personalizing the experience. Those things still matter, they just don’t answer the question that now decides whether many shoppers buy: What is the customer actually trying to accomplish? That’s an intent problem. For years, e-commerce […]
