Digital Gift Cards Are a Strategic Growth Channel for Retailers

Digital gift cards are no longer merely a convenient substitute for physical presents. They’re increasingly becoming a customer acquisition, retention

Digital gift cards are no longer merely a convenient substitute for physical presents. They’re increasingly becoming a customer acquisition, retention and engagement tool that retailers can leverage throughout the year. The ninth annual benchmark report on the best direct digital gift card programs across North America, produced by NAPCO Research in partnership with Blackhawk Network […]