For years, retail demand forecasting worked because consumer behavior was relatively consistent. Shoppers gravitated toward familiar brands, orders fe
For years, retail demand forecasting worked because consumer behavior was relatively consistent. Shoppers gravitated toward familiar brands, orders fell within predictable size ranges, and historical sales data was a reliable guide for inventory decisions. A 2026 consumer survey from Locus found that 45 percent of U.S. shoppers now use artificial intelligence as either a primary […]