Retail media has had a strong run. By placing ads inside their owned digital properties, including search results, product pages, and checkout flows,
Retail media has had a strong run. By placing ads inside their owned digital properties, including search results, product pages, and checkout flows, retailers built high-margin ad businesses on top of their existing infrastructure. The model works because the shopper is already on their site, engaged and, theoretically, ready to buy. But what about the […]
