Retailers have seen this movie before. When mobile commerce first emerged, many brands treated it as a lightweight extension of e-commerce — a smaller
Retailers have seen this movie before. When mobile commerce first emerged, many brands treated it as a lightweight extension of e-commerce — a smaller screen layered onto existing digital infrastructure. Over time, it became clear that mobile was not simply a new interface. It fundamentally changed customer behavior, expectations, operating models, and the economics of […]
