How AI is Creating a Polarization of Values for Today’s Consumers — and What Retailers Need to Know

As consumers increasingly turn to artificial intelligence agents for routine shopping decisions, many retailers fear AI could spark a ruthless race to

As consumers increasingly turn to artificial intelligence agents for routine shopping decisions, many retailers fear AI could spark a ruthless race to the bottom on price. The reality is much more nuanced. According to Accenture’s latest global survey of more than 25,000 consumers, rather than simply and exclusively directing consumers to cheaper private labels, AI […]