The World Cup Effect: Why US Supply Chains Will Be Tested Beyond Planning

As the United States hosts the World Cup, retailers, manufacturers, and logistics providers are positioning inventory, labor, and fulfillment capacity

As the United States hosts the World Cup, retailers, manufacturers, and logistics providers are positioning inventory, labor, and fulfillment capacity for what could become one of the most volatile demand cycles in recent years. Unlike traditional retail peaks such as Black Friday or back-to-school, the World Cup creates compressed, synchronized demand that can surge within […]