B2B retail differs from consumer commerce by more than cart size. The expectations around payment, invoicing and account management are different in w
B2B retail differs from consumer commerce by more than cart size. The expectations around payment, invoicing and account management are different in ways many retailers still underestimate. Behind every business purchase are layers of approvals, purchase controls, account-level pricing and payment terms that help companies manage cash flow, making the B2B purchasing process infinitely more complex than B2C. Recent research points to consistency as the way to […]
