Amazon.com is retiring its artificial intelligence assistant Rufus and replacing it with a new version of Alexa for Shopping, an agentic AI tool desig
Amazon.com is retiring its artificial intelligence assistant Rufus and replacing it with a new version of Alexa for Shopping, an agentic AI tool designed to help users create shopping guides, find deals, automate routine purchases, and monitor pricing trends. This move signals Amazon’s broader ambition to own the entire path to purchase inside its closed-loop […]
