Most email strategies are still built around campaigns, but performance is coming from somewhere else. Automated flows make up just 6 percent of sends
Most email strategies are still built around campaigns, but performance is coming from somewhere else. Automated flows make up just 6 percent of sends, yet generate $513 per 1,000 emails compared to $62 for campaigns. That is an 8x difference. And this pattern shows up consistently across North American e-commerce brands. The math is clear: […]
