Retailers entered 2026 bracing for a slowdown, with a clear expectation that younger consumers, particularly Gen Z, would pull back on discretionary s
Retailers entered 2026 bracing for a slowdown, with a clear expectation that younger consumers, particularly Gen Z, would pull back on discretionary spending. So far, however, the reality has been quite different. Rather than tightening their belts, younger consumers are showing a greater willingness to spend than their older counterparts, according to new research surveying […]
