For a decade now, retail organizations have viewed cart abandonment as a “funnel leak,” to be solved by urgency emails, exit-intent pop-ups, and disco
For a decade now, retail organizations have viewed cart abandonment as a “funnel leak,” to be solved by urgency emails, exit-intent pop-ups, and discount triggers. New research suggests that approach has cost retailers more than it has recovered. According to a recent CouponFollow survey of 1,016 American adults, there’s been a fundamental shift in how […]
