When OpenAI brought in advertising leadership in late March, it signaled that monetization was imminent. Days later, ChatGPT confirmed the rollout of
When OpenAI brought in advertising leadership in late March, it signaled that monetization was imminent. Days later, ChatGPT confirmed the rollout of ads, marking a rapid shift from experimentation to execution. At the same time, artificial intelligence platforms are moving earlier in the customer journey. Consumers now use large language models (LLMs) to research products […]
