Winning the Human Behind the Algorithm: The New Loyalty Playbook for the AI Era

As consumers increasingly turn to artificial intelligence for shopping guidance, many people assumed that AI chatbots could more or less totally repla

As consumers increasingly turn to artificial intelligence for shopping guidance, many people assumed that AI chatbots could more or less totally replace human decision-making. However, the recent news that OpenAI abandoned ChatGPT’s Instant Checkout feature is eye opening: shoppers increasingly use chatbots for product discovery and comparison but they still want to make the actual […]