Brand used to guide choice. Increasingly, price is becoming the dominant decision influencer. Zappi’s 2026 CPG Mega-Trends report shows brand-name-onl
Brand used to guide choice. Increasingly, price is becoming the dominant decision influencer. Zappi’s 2026 CPG Mega-Trends report shows brand-name-only buying has dropped from 21 percent to just 10 percent in less than a year. At the same time, nearly one-third of shoppers (32 percent) say they will buy the cheapest option that meets their […]
