In the early days of retail media, retailers were told all they needed was to get an on-site ad server and the advertisers would come. “Build it and t
In the early days of retail media, retailers were told all they needed was to get an on-site ad server and the advertisers would come. “Build it and they will come.” However, they didn’t come in the waves promised. Now retailers are being told to plug in demand channels and the revenue will flow — […]
