If it feels like customers are harder to win over right now, it’s because they are. Across categories and price points, we are all scrutinizing purcha
If it feels like customers are harder to win over right now, it’s because they are. Across categories and price points, we are all scrutinizing purchases more carefully, weighing alternatives more thoroughly, and demanding clearer value before we buy. Several forces are converging to create this moment of heightened selectivity. Consumers are more informed than […]
