Could Device Trade-Ins Be Retail’s Most Underutilized Sales Tool?

Retailers have long allowed customers to trade old devices for credit toward new purchases; it’s a well-established industry practice. And yet, most r

Retailers have long allowed customers to trade old devices for credit toward new purchases; it’s a well-established industry practice. And yet, most retailers still don’t treat it as a core sales driver. With consumer interest in trade-ins growing, now is the time for retailers to examine how they structure and market their programs. Currently, there’s […]