Reddit’s Growing Influence in Retail: Bridging the Discovery to Purchase Gap

At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Anna Haffner, senior director, large customer sales, retail at

At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Anna Haffner, senior director, large customer sales, retail at Reddit, a social network of communities where people can dive into their interests, hobbies and passions. They explore how Reddit’s massive collection of human conversations is transforming into a powerful retail engine. […]