Retailers have spent the past several years optimizing for efficiency. Lower acquisition costs, clearer attribution, tighter dashboards. Digital chann
Retailers have spent the past several years optimizing for efficiency. Lower acquisition costs, clearer attribution, tighter dashboards. Digital channels delivered speed, precision and performance, so budgets followed. But as commerce becomes more connected and competitive, retailers are rediscovering a simple truth: purchase decisions do not happen only on screens. Shoppers move fluidly throughout their day. […]
