Google’s introduction of the Universal Commerce Protocol (UCP) marks a structural shift in how digital commerce operates. Launched in January 2026 and
Google’s introduction of the Universal Commerce Protocol (UCP) marks a structural shift in how digital commerce operates. Launched in January 2026 and already enabling in-app purchases from Etsy and Wayfair through Google’s AI Mode in Search and Gemini (with integrations from retailers and platforms like Shopify, Target, and Walmart on the horizon), UCP is designed […]
