For decades, retail has been framed as a competition. Who has the best assortment, the strongest brand, the most compelling experience. But as more co
For decades, retail has been framed as a competition. Who has the best assortment, the strongest brand, the most compelling experience. But as more consumers turn to artificial intelligence as a shopping assistant, that framing quietly breaks down. AI doesn’t browse. It doesn’t wander. It decides. And in doing so, it shifts retail from a […]
