Meet the Gen Z shopper: phone in hand, switching between TikTok and Instagram while moving through the world around them. Their attention shifts quick
Meet the Gen Z shopper: phone in hand, switching between TikTok and Instagram while moving through the world around them. Their attention shifts quickly, shaped by a constant feed of tailored content and instant recommendations. They value authenticity and newness, and they decide within seconds whether something feels worth their time. For retailers, this poses […]
