Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story. Despite cla
Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story. Despite claims of sophisticated, advanced and “personalized” engagement, many retailers still group customers by generic segments that look similar on paper, such as demographics or purchase history. This approach overlooks the fundamental requirement of […]
