Retailers are rethinking their performance marketing mix as customer acquisition costs climb and consumer behavior becomes more value-driven. Search h
Retailers are rethinking their performance marketing mix as customer acquisition costs climb and consumer behavior becomes more value-driven. Search has become prohibitively expensive. Paid social status is increasingly volatile. Loyalty programs require ongoing investment and still struggle to re-engage dormant shoppers. And yet one of the highest intent, most cost-efficient performance channels in the retail […]
