The New Shopper Isn’t Human

The way people interact with retail sites is changing, and this past holiday shopping season made that very clear. Shoppers have relied on comparison

The way people interact with retail sites is changing, and this past holiday shopping season made that very clear. Shoppers have relied on comparison tools and search assistants for years. However, a new pattern emerged last year, with automated activity shaping the experience in ways that were hard to see from the outside. New research […]