Slow Tempo Promos: ‘Prime’ Lessons for Holiday Shopping 2025

More days for consumers to save on purchases means more sales to gain for retailers. As large retailers ramp up their sales events, including for 2025

More days for consumers to save on purchases means more sales to gain for retailers. As large retailers ramp up their sales events, including for 2025 holiday shopping trends, they’re increasingly discovering that extending promotional windows can unlock incremental sales growth. Most recently, Amazon.com’s four-day Prime Day 2025 demonstrated that a slower, more deliberate cadence […]