Retail media isn’t new. It’s been called the next big channel for years, and today it’s finally living up to the hype. Shoppers are spending more time
Retail media isn’t new. It’s been called the next big channel for years, and today it’s finally living up to the hype. Shoppers are spending more time in retailer ecosystems, brands are eager to meet them there, and retailers are eager to keep them there. But here’s the thing: while the headlines highlight enterprise wins, […]
