How Cultural Icons Are Shaping the Future of CPG: A Guide for C-Suite Retail Executives

For C-suite executives and founders in CPG and retail, the ground is shifting. The era when shelf placement and mass advertising determined winners ha

For C-suite executives and founders in CPG and retail, the ground is shifting. The era when shelf placement and mass advertising determined winners has given way to one in which the fastest-growing brands are built with cultural credibility at their core. Consider Oh Norman!, Kaley Cuoco’s pet brand venture that recently secured $2 million in […]