Search functionality has always been central to digital commerce. For years, it functioned like a rigid index, where shoppers typed in keywords and ho
Search functionality has always been central to digital commerce. For years, it functioned like a rigid index, where shoppers typed in keywords and hoped the right products appeared. Now, as consumer expectations have evolved, that passive model fell behind. Today’s shoppers expect more than functional search; instead, they want guided discovery that’s tailored to their […]
