Beyond the (Price) Tag: How Marketers Can Boost Consumers’ Love for Luxury This Golden Quarter

The luxury market, which determines what consumers consider the pinnacle of desirability, is entering a surprising period of vulnerability. After five

The luxury market, which determines what consumers consider the pinnacle of desirability, is entering a surprising period of vulnerability. After five years of outpacing the broader economy, 2024 saw a 2 percent contraction, with 50 million consumers either opting out or being priced out amid economic uncertainty. Even luxury consumers are feeling the strain of […]