The Digital Product Passport (DPP) initiative coming out of the European Union is already reshaping how brands think about product data. While its ini
The Digital Product Passport (DPP) initiative coming out of the European Union is already reshaping how brands think about product data. While its initial enforcement will be in the EU, U.S. brands shouldn’t assume they can wait on the sidelines. If you sell into Europe (or plan to) you’ll be impacted. Even if you don’t, […]
