Private label isn’t playing backup anymore, it’s running the show. Once the bottom-shelf generic you bought with a sigh, today’s store brands are the
Private label isn’t playing backup anymore, it’s running the show. Once the bottom-shelf generic you bought with a sigh, today’s store brands are the reason shoppers are skipping logos and chasing value that feels just as good (if not better). First Insight’s latest report, The Quiet Takeover of Private Label, shows just how far the […]
