The Back-to-School Battlefield: How Unified Commerce Turns Chaos Into Confidence

Putting on new shoes, seeing old friends, and inching ever closer to adulthood: for many children, “back-to-school” is an event characterized by reluc

Putting on new shoes, seeing old friends, and inching ever closer to adulthood: for many children, “back-to-school” is an event characterized by reluctant excitement. For parents, however, this yearly ritual is an exhausting ordeal, one that drives 60 percent of them to tears. Between juggling multiple shopping lists, all-day shopping trips to crowded retailers, and […]