Back-to-school is no longer just a seasonal retail push — it’s a high-stakes period of omnichannel performance marketing. In 2023, U.S. consumers spen
Back-to-school is no longer just a seasonal retail push — it’s a high-stakes period of omnichannel performance marketing. In 2023, U.S. consumers spent $135 billion on school-related purchases, with spending expected to reach $189.8 billion by 2028. Marketers are taking note: last year, advertisers invested more than $50 million in back-to-school campaigns on TV alone […]
