I grew up in a small town in rural Canada, where my parents ran a retail store. We knew nearly every customer — what they bought, how often they came
I grew up in a small town in rural Canada, where my parents ran a retail store. We knew nearly every customer — what they bought, how often they came in, and what mattered to them. That intimate understanding allowed us to offer deeply personal service. Today, retail marketers have the potential to recreate that […]
